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Branding is a big part of creating successful products. I've always loved logo design and it has become one of my favorite parts of product design.
UDP was an IOT platform Stanley Black & Decker was developing in house. The white interlocking “d” and “p” stand for Digital Platforms, but they also represent the digital world crossing over into the physical world. The Yellow “U” stands for the “U” in unified while also unifying the white “d” and “p” in a closed loop. This loop was colored yellow to represent SBD’s strategy in connecting the world with its products. When the white “d” and “P” are connected they create an infinity symbol representing the cyclical nature and infinite connections IOT has to offer.
The R wresting on top of the W represent the open blue sky resting on the rolling mountains of Georgia where Walker reserve is located.
Thriving financials is a personal financial consultant that specializes in personal financials within relationships. We chose a telescope as a graphic because it helps people see their future more clearly and had a positive connotation. To get the perfect angle I created a 3D telescope in Blender and then traced it in Illustrator.
Proclub is a rewards program for HVAC installation professionals. The symbolism is straight forward as well as approachable. With the main clientele being HVAC installers I wanted this logo to feel slightly masculine with its hard edges and simple form.
